Visa Small Buisness

Graphic Designer (Concept Strategy + Design)

In 2016, as a Graphic Designer on the MRY team, I pitched a Women’s Month social concept for Visa Small Business, inspired by a Getty Images photo series tied to Sheryl Sandberg’s Lean In work. We partnered with Getty Images and LeanIn.org to spotlight women entrepreneurs and drive audiences to Visa’s Small Business program. The campaign generated qualified traffic to the site, increased sign-ups for more information, and helped lift small business card applications by 10% over a three-month campaign flight.

Partners: Getty Images, LeanIn.org (Sheryl Sandberg)

Goal: Drive awareness and action for Visa Small Business

Impact: +10% small business card applications in 3 months