QUVIVIQ
Art Director / Multimedia Designer
You can't buy sleep off a shelf. You have to ask your doctor for it, and most people never do. So everything, from the first frame to the sign-up page, was built to make that conversation easier to start.
As an Art Director / Multimedia Designer, I designed motion storyboard frames for social (later animated) and built the landing page experience, aligning the handoff from ad to sign-up so more viewers moved from interest to action.
Goal: Convert social interest into landing-page sign-ups and support patient–doctor conversations.
What I made: Social storyboard frames for animation + responsive landing page design supporting the sign-up flow.
How I approached it: Consistent ad-to-page message match, clear hierarchy, and a low-friction path to the sign-up.
Results: 15% lift in patients asking their doctors about the medication over four months, with steady landing-page traffic driven by video and static placements.
