Beauty By Imagination (BBI)
Sr. Graphic Designer
At Beauty by Imagination (BBI), I produced the annual sizzle reel and streamlined email creative across multiple hair brands to support launch momentum and measurable performance. The sizzle reel became a key stakeholder asset, shared with the board and later premiered at Premiere Orlando, while the email system helped create a more consistent customer experience and stronger click-through behavior across campaigns.
BBI Sizzle Reel
I worked closely with BBI’s C-suite to storyboard the sizzle reel, shape the story arc, and sequence the narrative before moving into production. I then designed and animated the final reel to highlight company momentum and new product innovation. The video was used across key stakeholder moments, including board sharing and a Premiere Orlando debut, the industry’s leading beauty trade show, helping reinforce confidence in the brand portfolio and build interest around new launches.
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Email + Lifecycle Creative
I streamlined email design across existing and new hair brands by tightening hierarchy and standardizing core modules while elevating the look and feel. This made production faster and more consistent, and supported stronger email performance through improved click-through to site and product engagement.
