United Nations Development Programme
Partnering with UNDP's Brand and Marketing leadership, I led design and delivery across high-visibility publications, digital content, and social storytelling. Working across communications and design teams, I kept every deliverable on-brand, accessible, and on time while creating systems that made complex global content easier to produce and more impactful to read.
Scope: Publications, social + motion, landing pages, infographics
Role: Visual design, art direction, project management, cross-team coordination
Impact: Brand consistency at scale + faster production + clearer information design
Senior Multimedia Art Director / Project Manager
Advancing the Human Rights and Inclusion of LGBTI People: A Handbook for Parliamentarians
The full publication is available here for download.
Goal: Transform a 118-page policy handbook into something parliamentarians would actually read, share, and act on across 132 countries.
What I made: Full publication layout, a reusable design system for long-form policy content, and a social and digital campaign that put the report directly in front of parliamentary offices worldwide.
How I approached it: Strong visual hierarchy, structured grids, Pride-inspired color moments aligned with UNDP's SDG palette, and clear navigation that made 118 pages feel manageable. The social campaign was designed to drive parliamentarians directly to the report and spark conversation across countries and offices. Translated into 20 languages to ensure global accessibility.
Results: 9,000 downloads in English. 19,000 downloads in Spanish. 79,000 unique visits to the LGBTI Inclusion site, representing 24% of all traffic to PGA's website. The handbook remains the most successful LGBTI report in UNDP's parliamentary office network to date.
My Role: Led full design of the handbook and directed the social and digital promotion strategy across a global network of 1,200 legislators across 132 countries.
United Nations Development Programme Annual Report 2019
The full publication is available here for download.
Goal: Bring UNDP's 2019 Annual Report to life across digital and social, turning complex institutional data into clear, accessible storytelling that extended the report's reach beyond the PDF.
What I made: Modular report layout system, custom iconography, motion social posts, and landing page assets.
How I approached it: Editorial hierarchy and modular templates for clarity, a consistent cross-channel look, and a tight production workflow covering workback scheduling, routing, version control, and stakeholder reviews. Every design decision was made to make 170 countries worth of data feel human and navigable.
Results: Delivered a flagship global publication on time and on brand, highlighting UNDP's reach across 170 countries and territories including 17 million people with better access to basic services, 5 million people supported with jobs or livelihoods, 65 parliaments strengthened, and 334 million hectares of land and marine habitats protected or restored.
My Role: Led art direction for the full report and directed supporting social and landing page assets in partnership with the BERA communications team.
United Nations Development
Programme Annual Report 2019 Social Media Post
Goal: Extend the Annual Report beyond the PDF and drive traffic back to the report.
What I made: Motion social post translating report highlights for small screens.
Approach: Clear hook, simplified hierarchy, paced motion beats,
and consistent report look-and-feel.
Result: Drove social engagement and click-through back to the full report, extending the reach of a flagship global publication beyond its core audience.
UNDP Core Funding
COVID-19 Social Post
Goal: Communicate UNDP's core funding relevance during the COVID-19 crisis in a clear, credible, and shareable way for a global audience.
What I made: Motion-led social asset for UNDP Core Funding messaging.
Approach: Clarity-first hierarchy, controlled pacing, and a simple narrative built for fast understanding.
Result: Strong traction and wide sharing across UNDP channels, driving repeat views and click-through into the core funding story.
Women’s History Month
Goal: Create an on-brand Women’s History Month post built for shareability and click-through.
What I made: One animated social post driving to the UNDP landing page.
Approach: Clear hierarchy, concise copy pacing, and readable motion timing for small screens.
Result: Content remains in active use, continuing to drive engagement and click-through to the UNDP landing page,
a testament to the longevity of the creative approach.
UNDP Climate Promise Social Post
Goal: Deliver clear, hopeful climate messaging built for a global audience.
What I made: Motion and static social assets for the UNDP Climate Promise campaign, built for global distribution across platforms.
Approach: Clarity-first composition, a simple visual narrative (windmills supporting a city), and readable motion timing for fast feeds.
Result: Built to support attention and engagement signals like view-through, completion, shares, and click-through to learn more.
Donor Engagement One-Pager (Country Brief)
Goal: Support donor outreach with a country-tailored leave-behind that improves recall and follow-up.
What I made: Designed a suite of country-specific, print-ready impact briefs tailored for UNDP donor country offices, each requiring custom content, localized data, and stakeholder-accurate messaging.
Approach: Tight hierarchy, consistent template system, and close stakeholder review to ensure country-accurate content.
Result: Gave UNDP donor relations teams a polished, credible leave-behind that translated complex programme impact into a clear, compelling one-page story, purpose-built for high-stakes funding conversations.
