United Nations Development Programme
Senior Multimedia Art Director / Project Manager
Partnering with UNDP’s Brand & Marketing leadership, I supported the design and delivery of high-visibility publications and digital content, from long-form reports to social-first storytelling. I worked closely across comms and design to keep work on-brand, accessible, and deadline-tight, while building systems that made content easier to produce and easier to understand.
Scope: Publications, social + motion, landing pages, infographics
Role: Visual design, art direction, project management, cross-team coordination
Impact: Brand consistency at scale + faster production + clearer information design (add KPIs if you have them)
Make it stand out.
Advancing the Human Rights and Inclusion
of LGBTI People: A Handbook for Parliamentarians
As lead Art Director, I managed the design and content of a 118-page handbook in close partnership with the project manager, keeping the work moving while protecting clarity and tone. I built a layout system that makes dense policy content easier to scan and navigate, then used intentional bursts of color inspired by the LGBTQ+ flag and aligned with UNDP’s SDG palette to guide readers through key sections without losing the institutional feel. The end result was a publication designed to reduce reader friction, support stronger read-through, and make critical information easier to find and share. The full publication is available here for download.
Goal: Make a dense, policy-forward handbook feel readable, human, and easy to navigate.
What I made: 118-page handbook design system + full publication layout and styling.
How I approached it: Strong hierarchy, section navigation cues, structured grids, and purposeful color moments tied to Pride + SDGs.
Results: Smoother reading experience that supports longer time-on-document and fewer drop-offs across long sections.
United Nations Development Programme Annual Report 2019
As Senior Multimedia Art Director on UNDP’s Annual Report 2019, I led art direction for the report and its supporting social + landing page assets with the BERA communications team. I built a modular layout system, custom iconography, and clear hierarchy to translate complex global impact into a cleaner story designed to support stronger post-launch signals (downloads, time spent, and content pull-through). Alongside the design work, I managed the production workflow, including schedules, timelines, routing, version control, and stakeholder reviews, keeping approvals moving and delivering on time. The full publication is available here for download.
Goal: Deliver a high-visibility report and extend the story beyond the PDF to drive engagement and traffic back to the report.
What I made: Annual Report design (layout system + iconography) plus supporting social posts (motion) and landing page assets aligned to the report.
How I approached it: Modular templates and editorial hierarchy for readability, consistent report look-and-feel across channels, and a tight production workflow (workback schedule, routing, version control).
Results: A cleaner report delivered on time, built to drive stronger report usage and social click-through back to the report.
United Nations Development
Programme Annual Report 2019
Social Media Post
This social asset extends the Annual Report beyond the PDF,
built for small screens so the message lands fast, stays readable, and remains consistent with the report system. It supports strong performance signals like completion, saves/shares, and click-through.
Goal: Turn long-form report content into short-form assets that drive awareness and traffic back to the report.
What I made: Motion social post(s) designed as a report-to-social translation.
How I approached it: Clear hook, simplified hierarchy, paced motion beats, and consistent report look-and-feel.
Results: Supported higher retention signals (views/completion) and stronger share + click behavior in
the report.
UNDP Core Funding
COVID 19 Social Post
During the peak of COVID-19, I designed and animated a clarity-first piece built for urgency without visual noise. It gained strong traction and was widely shared across UNDP’s social channels, driving high share behavior and repeat viewing when audiences were seeking trusted information.
Goal: Communicate core funding relevance during a crisis in a way that’s clear, credible, and shareable.
What I made: Motion-led social asset for UNDP Core Funding messaging.
How I approached it: Clarity-first hierarchy, controlled pacing, and
a simple narrative beat structure built for fast understanding.
Results: Strong traction and wide sharing on UNDP-owned channels, supporting repeat views and click-through into the core funding story.
Women’s History Month
For Women’s History Month, I designed and animated one social post highlighting the many women across the UN and UNDP. Built to land the message in seconds and stay on-brand, it supported strong shareability and engagement while helping drive click-through to the UNDP landing page during the campaign.
Goal: Create one Women’s History Month post that’s fast to understand and easy to share, while staying on-brand for UNDP.
What I made: An animated post built to drive traffic to the UNDP landing page.
How I approached it: Clear hierarchy, concise copy pacing, and readable motion timing built for small screens.
Results: Supported strong shareability and engagement signals, and helped drive click-through
to the UNDP landing page during the campaign.
UNDP Climate Promise Social Post
For UNDP Climate Promise, I designed and animated a social post with an optimistic, accessible tone for a global audience. Built for clarity on small screens and fast feeds, it supports awareness and engagement through stronger view-through, completion, shares, and click-through to learn more.
Goal: Build climate messaging that’s readable, hopeful, and broadly accessible across audiences.
What I made: Climate Promise motion + design social asset(s).
How I approached it: Clarity-first composition, a simple visual narrative (windmills supporting a city), and readable motion timing for fast feeds.
Results: Designed to support attention and engagement signals like completion, shares, and click-through.
Donor Engagement One-Pager (Country Brief)
As Senior Multimedia Art Director, I partnered closely with UNDP’s Partnerships team to create country-specific one-page leave-behinds used in outreach with donor country offices. Each one distilled UNDP’s impact into a clear, meeting-ready snapshot tailored
to the country context, with all facts vetted directly with the Partnerships team. These pieces consistently drew attention, improved conversation recall in follow-ups, and helped drive stronger engagement and response from country offices.
Goal: Support donor outreach with a country-tailored leave-behind that improves recall and follow-up.
What I made: Country-specific, print-ready one-page impact briefs.
How I approached it: Tight hierarchy, consistent template, and close stakeholder review for accuracy.
Results: Higher shareability and stronger re-engagement in follow-up conversations.
