Myriad Genetics
Sr. Art Director
In partnership with the Sr. Copywriter, VP of Strategy, and Chief Creative Officer, I successfully collaborated on numerous impactful campaigns for the Myriad Genetics family of products. Our collective expertise, passion, and dedication resulted in compelling initiatives that engaged audiences and achieved remarkable outcomes. With a human touch and genuine sincerity, we delivered exceptional work that set a new standard for excellence within the Myraid brand.
Get Ahead of Breast Cancer
Award-winning national awareness campaign
The Get Ahead of Breast Cancer campaign was created to empower women to take control of their genetic health and spark honest conversations between patients and their doctors. Launched during Breast Cancer Awareness Month, the campaign featured a full suite of materials, including posters, brochures, event displays, digital videos, and social content, all designed to encourage understanding and open conversation around genetic testing.
Doctors quickly embraced the message, displaying the creative in waiting and exam rooms across the country, while sales teams helped extend its reach. By October 2022, Get Ahead of Breast Cancer inspired a record number of women to talk to their doctors about genetic risk, marking a meaningful shift in awareness and connection.
The campaign received two Gold Cancer Awareness Advertising Awards and a Silver AdAge Healthcare Marketing Impact Award, and was relaunched in 2023
and 2024 following its success.
For The Tireless
Myriad asked us to showcase the personal connections it makes with breast surgeons at a time when emotions are naturally running high - before, during, and after surgery.
To do this, we came to a simple conclusion: These surgeons never rest. That is when "For the Tireless" was born.
Music will start when video plays
