Glenmark Pharmaceutical | Conference Pitch
Art Director
Every booth on a medical conference floor says innovation. Almost none of them show it. So we made Glenmark's science the campaign, starting inside the cell and building outward, impossible to ignore at thirty feet.
As Art Director, I led the creative for a new-business pitch to Glenmark Pharmaceuticals, building a conference campaign system around their own R&D philosophy. The pitch won the agency Glenmark's medical conference and events AOR.
Goal: Build a conference-ready creative platform that cut through crowded medical conference floors and converted attention into booth stops, meeting requests, and lead capture.
What I made: A scalable visual identity system across booth design, signage, digital screens, print, and outreach materials, built around a bold high-contrast visual language using macro cellular and DNA imagery.
How I approached it: Translated Glenmark's "start with the cell, then work outward" R&D philosophy into a visual language that felt precise, scientific, and impossible to ignore at a distance. One key-art system adaptable across every conference format meant the brand stayed consistent without rebuilding from scratch each time.
Results: Won Glenmark's medical conference and events AOR. Campaign built for conversion across booth engagement, meeting bookings, lead scans, QR actions, and post-event follow-up response.
My Role: Led all creative direction and visual development across the full conference campaign system.
Goal: Add a human layer to Glenmark's details-first R&D message to create trust and spark conversations in high-traffic congress environments.
What I made: Large-format booth and lobby visuals, digital screens, mobile-first formats, and modular templates built to scale across every conference.
How I approached it: Built the platform around a simple "What matters to me" hook that gave Glenmark's scientists and team members a voice alongside the data. The result made the brand feel credible and approachable at the same time without losing scientific rigor.
Results: Designed to lift booth stop-rate and dwell time, meeting requests and lead capture quality, and brand recall and post-event follow-up response.
My Role: Led all creative direction, visual development, and execution across the full employee story platform..
People Behind the Science Employee Story Platform
