Glenmark Pharmaceutical | Conference Pitch
Art Director
Built a conference-ready creative platform for Glenmark designed to cut through crowded medical confrense floors and convert attention into action, from booth stops to meeting requests and lead capture. We won Glenmark’s medical conference and events business by pitching a scalable system built for performance in high-traffic settings, with a consistent visual identity across booth, signage, screens, and outreach to strengthen follow-up and post-event response.
KPI + ROI impact
Pitch win: secured Glenmark conferences + events AOR
Built for conversion: booth engagement, meeting bookings, lead scans, QR/URL actions, follow-up response
Built for scale: one key-art system adaptable across booth, signage, print, screens, and outreach
Creative strategy (holistic)
The creative idea translated Glenmark’s “start with the cell, then work outward” approach into a bold, high-contrast visual language that feels precise, scientific, and impossible to ignore at a distance. Macro cellular and DNA imagery signaled rigorous attention to detail, while clean negative space and confident headlines made complex R&D feel clear, modern, and memorable across conference environments.
People Behind the Science (Employee Story Platform)
A human layer that complemented Glenmark’s details-first R&D message, built to create quick trust and spark conversations in high-traffic congress environments.
Why it worked
Humanized complex science with a simple “What matters to ___” hook
Increased brand warmth + credibility without losing rigor
Created a repeatable, recognizable visual signature
How it was used
Large-format booth/lobby visuals + wayfinding moments
Digital screens + mobile-first formats
Modular templates that scaled across touchpoints
ROI + KPI impact (designed to lift)
Booth stop-rate + dwell time
Meeting requests + lead capture quality
Brand recall + post-event follow-up response
