Glenmark Pharmaceutical | Conference Pitch
Art Director
Goal: Build a conference-ready creative platform that cut through crowded medical conference floors and converted attention into booth stops, meeting requests, and lead capture.
What I made: A scalable visual identity system across booth design, signage, digital screens, print, and outreach materials, built around a bold high-contrast visual language using macro cellular and DNA imagery.
How I approached it: Translated Glenmark's "start with the cell, then work outward" R&D philosophy into a visual language that felt precise, scientific, and impossible to ignore at a distance. One key-art system adaptable across every conference format meant the brand stayed consistent without rebuilding from scratch each time.
Results: Won Glenmark's medical conference and events AOR. Campaign built for conversion across booth engagement, meeting bookings, lead scans, QR actions, and post-event follow-up response.
My Role: Led all creative direction and visual development across the full conference campaign system.
People Behind the Science Employee Story Platform
Goal: Add a human layer to Glenmark's details-first R&D message to create trust and spark conversations in high-traffic congress environments.
What I made: Large-format booth and lobby visuals, digital screens, mobile-first formats, and modular templates built to scale across every conference.
How I approached it: Built the platform around a simple "What matters to me" hook that gave Glenmark's scientists and team members a voice alongside the data. The result made the brand feel credible and approachable at the same time without losing scientific rigor.
Results: Designed to lift booth stop-rate and dwell time, meeting requests and lead capture quality, and brand recall and post-event follow-up response.
My Role: Led all creative direction, visual development, and execution across the full employee story platform..
