Elizabeth Arden Red Door Salong Web Redesign
Art Director
Redesigned the Elizabeth Arden Red Door Salon website in close partnership with stakeholders, including the CMO and UX/UI Director. Collaboratively streamlined the customer journey and design of the scheduling portal to ensure a cohesive and user-friendly experience. Hand-picked photography, typography, and layout were carefully chosen to align with the brand's identity. The result is a professional, clean, and intuitive website that simplifies the
salon booking process, providing an enhanced customer experience.
Home Page
The redesigned home page of the Elizabeth Arden Red Door Salon website is eye-catching and contemporary, utilizing modern fonts, imagery, colors, and layout.
As customers embark on their scheduling journey, they will experience a color change in the section they want to book, providing a subtle yet effective visual cue. This feature helps customers quickly identify and focus on their desired booking area, enhancing the user experience and streamlining the appointment scheduling process.
Landing Page
Upon selecting a desired service, your journey commences at the landing page, where you can now refine your experience. By clicking on the "massage experience" option, you will be redirected to a portal enabling you to customize your massage by selecting specific individual experiences you desire.
