Women’s Rogaine

Graphic Designer

One of the most significant aspects of this project was centered around empowering strong women and instilling confidence in them through Rogaine for Women.
I undertook the challenging task of finding stock images that seamlessly portrayed these women while ensuring they appeared as if they came from the same cohesive photoshoot. This involved meticulously matching lighting, models, photography style, and overall messaging to create a visually unified experience.

The success of my work on this project can be measured by the achievement of a beautiful website that effectively captures the essence of empowered women. Collaborating closely with the Director of UX and ACD, we strategically approached image sourcing and selection, website layout, retouching, color correcting, and adhering to industry best practices. Our aim was to convey the idea of strong, happy women who are in control, rather than being portrayed as vulnerable victims of hair loss.