Women’s Rogaine

Graphic Designer

Goal: Create a website that empowered women experiencing hair loss by presenting them as confident and in control rather than vulnerable, shifting the brand narrative away from a problem-focused message.

What I made: A visually unified website experience using curated stock imagery, custom retouching, and a cohesive layout system that made the brand feel aspirational and approachable.

How I approached it: The core creative challenge was finding stock images that felt like they came from the same photoshoot even when they did not. This required meticulous matching of lighting, models, photography style, and overall tone. Every image selection, retouch, and color correction decision was made in service of a single brand idea: strong, happy women who are in control of their story.

Results: Delivered a visually cohesive digital experience that captured the brand's empowerment positioning and supported stronger engagement across the site.

My Role: Led image sourcing, selection, retouching, website layout, and visual execution in close collaboration with the Director of UX and ACD.