Pfizer Oncology
Art Director
One message, every market. Working with Pfizer's global team, we built a campaign system every EU country could make its own, local in language, unmistakably one campaign.
As lead Art Director on Pfizer's EU breast cancer awareness campaign, I worked with Pfizer's global team to build the visual system behind a multi-country rollout, with templates each EU country team could localize in its own language and tone. The creative stayed unmistakably Pfizer everywhere it ran.
Goal: Create a unique, scalable EU social system that drives awareness and shareability across markets.
What I made: Core campaign look and feel, social templates, and localized-ready assets for EU country teams.
How I approached it: I employed a strong visual hierarchy, modular design rules, and template flexibility, allowing country teams to tailor language without compromising the system.
Results: A consistent multi-market rollout with higher shareability, clearer message delivery, and easier localization across EU countries.
