Pfizer Oncology

Art Director

As the lead Art Director on Pfizer’s EU breast cancer awareness campaign, I developed the visual system and social templates that made the messaging feel distinct, consistent, and easy to share across markets. Working with strategy, project management, and key stakeholders, I designed assets that could be localized by each EU country team, giving them flexibility to adapt copy for local tone and voice while keeping the creative unmistakably Pfizer and campaign-owned. The result was a scalable toolkit built to increase clarity, recognition, and engagement across a multi-country rollout.

Goal: Create a unique, scalable EU social system that drives awareness and shareability across markets.

What I made: Core campaign look and feel, social templates, and localized-ready assets for EU country teams.

How I approached it: I employed a strong visual hierarchy, modular design rules, and template flexibility, allowing country teams to tailor language without compromising the system.

Results: A consistent multi-market rollout with higher shareability, clearer message delivery, and easier localization across EU countries.