CaaStle.com

Sr. Graphic + Branding Designer

Built a digital-first brand system for NY&Co’s clothing rental program, delivered in partnership with CaaStle. The refresh gave the rental experience a premium identity distinct from core retail, with brand guidelines and email + social templates that stayed consistent from first impression to sign-up.

Goal: Increase awareness and convert interest into subscriptions and rentals.
Outcome (KPI/ROI): Improved website click-through, higher sign-up conversion, and increased rentals following the rebrand.
What I made: Brand guidelines + email/social templates for NY&Co Rental.
How I approached it: Modular rules, conversion-ready layouts, and consistent message-to-page alignment.

Also: Led email design for additional CaaStle-powered brands, including Ann Taylor, Vince, and Rebecca Taylor.

This work reflects the partnership while the rental program was active.