CaaStle.com

Sr. Graphic Designer

As a Senior Graphic Designer at CaaStle.com, my main focus was developing a brand-new identity for NY&C Closet, the rental platform of NY&C. I collaborated closely with company stakeholders to ensure the brand aligned with the existing look and feel while maintaining its unique identity as a rental platform. By implementing A/B testing for various design elements like color schemes, layouts, and call-to-action buttons, I could identify the most effective choices that resulted in a significant 20% increase in user engagement, conversions, and overall user satisfaction. Additionally, I had the opportunity to design emails, landing pages, and social media posts for famous fashion brands such as Ann Taylor, Vince, and Rebeca Taylor.