Nava MD

Sr. Graphic Designer

At Nava MD, I designed and animated social content across TikTok, Instagram, Facebook, and YouTube to grow brand awareness and drive measurable engagement. Partnering closely with the marketing and content teams, I helped develop campaign creative that was clear, on-brand, and optimized for performance on each platform, supporting stronger engagement and follower growth while enhancing the overall content experience. I also endorsed creator activations on the production side by coordinating outreach with TikTok talent managers and beauty influencers, which contributed to a 15–18% lift in the retinol product line’s market value during the campaign period.

Goal: Increase awareness and engagement, and support product interest through creator-led content.

What I made: Social design + animation assets for TikTok, Instagram, Facebook, and YouTube, plus creator content support.

How I approached it: Platform-first creative, strong hierarchy, fast-turn production, and coordinated influencer outreach.

Results: Stronger engagement and follower growth, plus a 15–18% lift in retinol product line value tied to TikTok creator partnerships.