Nava MD

Sr. Graphic Designer

At Nava MD, I designed and animated platform-specific social content for TikTok, Instagram, Facebook, and YouTube to drive awareness, engagement, and follower growth. I also supported creator activations by coordinating outreach with TikTok talent managers and beauty influencers, helping strengthen product interest and contributing to a measurable lift in the retinol line.

Goal: Grow awareness and engagement, and increase product interest through creator-led content.

What I made: Social design + motion assets across TikTok/IG/FB/YouTube, plus creator activation support.

How I approached it: Platform-first creative, clear hierarchy, fast-turn production, and coordinated influencer outreach.

Results: Stronger engagement and follower growth, plus a 15–18% lift in the retinol product line’s market value during the campaign period.