Nava MD
Sr. Graphic Designer
Most skincare campaigns pick an age and stay there. This product worked for acne at 22 and fine lines at 52, so the campaign had to work for both. TikTok creators from each generation made it real.
At Nava MD, I promoted a prescription skincare line to two audiences at once: Gen Z treating acne and Gen X treating fine lines. The campaign ran on creator content. I wrote the scripts and creative guidance the TikTok influencers shot against, then adapted their self-shot videos to the brand, keeping the raw authenticity that makes creator content work while making every post unmistakably Nava MD. I also designed and animated the sales animations for Instagram.
Goal: Grow awareness and product interest across two generations through creator-led content.
How I approached it: Give creators direction that fit each generation's voice, protect what makes self-shot video feel real while bringing it on brand, and design conversion-focused sales animations for Instagram.
What I made: Scripts and creative direction for TikTok creators, brand-adapted creator content, and original sales animations for Instagram.
Results: Stronger engagement and follower growth, plus a 15–18% lift in the retinol product line's market value during the campaign period.
Digital Display (Performance Creative).
Display variants built for CTR with clear offer hierarchy and quick readability.
