Aveeno

Sr. Graphic Designer

I stepped in as a freelance designer at Velocity to cover for a vacationing Art Director, designing Aveeno print and POS ads that were later adapted for social. The layouts were built for quick comprehension, strong product presence, and consistent brand cues, making it easy to extend the work into social placements and banners without losing impact. Delivered under a tight timeline with a focus on clarity, consistency, and scalability.

Goal: Create a print-led concept that could extend cleanly into social.

What I made: Print ads + POS, plus social adaptations and storyboard support.

How I approached it: Strong hierarchy, brand-consistent motif, and format-first cropping for social.

Results: A cohesive set of executions used across print and social, built for consistency and fast adaptation.