Acorda Pharma Social
Senior Graphic Designer
Many Faces of OFF
Acorda Therapeutics in partnership with the Michael J. Fox Parkinson's Foundation
Goal: Create a social campaign that helped 350,000 people living with Parkinson's who experience OFF periods feel seen, supported, and understood by a brand that wanted to serve them.
What I made: A series of static and animated social posts combining patient artwork with illustration, built to run across platforms in partnership with the Michael J. Fox Parkinson's Foundation.
How I approached it: The Michael J. Fox Parkinson's Foundation does not lend its name to campaigns that do not meet a very high bar. The creative had to feel personal and human, not pharmaceutical. Using patient artwork as the visual foundation gave the campaign an emotional authenticity that stock imagery simply cannot replicate.
Results: Campaign approved and distributed in partnership with the Michael J. Fox Parkinson's Foundation, meeting the organization's rigorous standards for authenticity and patient sensitivity.
My Role: Led all design strategy and hands-on execution across static and animated social posts, working directly with the Creative Director of Strategy to bring the creative vision to life across every deliverable.
Periodic Table of Gratitude
Led a compelling Thanksgiving social media campaign for Acorda Therapeutics, Inc., highlighting their Parkinson's Disease lab research. The project, titled "Periodic Table of Gratitude," transformed the periodic table into a visually striking Thanksgiving meal composition. By symbolizing key research elements through delectable dishes, the campaign successfully engaged the audience and drove significant online engagement to Twitter and LinkedIn. Demonstrated expertise in merging creativity with strategic thinking to communicate complex scientific concepts while capturing the
holiday spirit.
Know the Signs
Goal: Break down three commonly misunderstood Parkinson's symptoms — Micrographia, Blepharospasm, and Rigidity — in plain, accessible language for patients, caregivers, and healthcare providers equally.
What I made: Three short educational animations designed to be clear enough to share and easy enough to understand the first time.
How I approached it: Simple by intention, not by limitation. Medical terms mean nothing to most people. Symptoms can appear up to 10 years before a Parkinson's diagnosis is made. That gap is where education matters most. Every animation was paced and designed to work for people with and without Parkinson's, removing every barrier to understanding.
Results: Three accessible educational animations distributed across social platforms, directly supporting patient education efforts for the 350,000 people living with Parkinson's who experience OFF periods.
My Role: Designed and animated all three educational videos, developing the visual language and pacing strategy to ensure accessibility across all audiences.
Realities of Living with Parkinson's Disease
This artwork, created by patients, provides a profound representation of the lived experience of Parkinson's disease. Shared strategically across multiple social platforms, including Twitter and LinkedIn, the artwork served as an impactful educational tool. Its ability to drive traffic to the Many Faces of Off and Acorda Pharma LinkedIn page has been instrumental in raising awareness and fostering meaningful discussions about Parkinson's disease within the online community. The campaign's success is evident in its capacity to generate increased awareness and engagement, effectively amplifying the reach and impact of the artwork.
