Acorda Pharma Social
Senior Graphic Designer
As a Senior Graphic Designer at Y&R PR, I collaborated closely with the Creative Director of Strategy on two impactful projects: The Many Faces of OFF campaign in partnership with the Michael J. Fox Parkinson's Foundation and Acorda Therapeutics. Our shared goal was to empower and inspire the 350,000 individuals living with Parkinson's who encounter OFF periods. Through captivating social posts, we showcased their stories using a fusion of illustrations and patients' artwork. Together, we made a meaningful impact, staying aligned with the client's objectives and brand guidelines while creating engaging content that resonated with the audience.
Periodic Table of Gratitude
Led a compelling Thanksgiving social media campaign for Acorda Therapeutics, Inc., highlighting their Parkinson's Disease lab research. The project, titled "Periodic Table of Gratitude," transformed the periodic table into a visually striking Thanksgiving meal composition. By symbolizing key research elements through delectable dishes, the campaign successfully engaged the audience and drove significant online engagement to Twitter and LinkedIn. Demonstrated expertise in merging creativity with strategic thinking to communicate complex scientific concepts while capturing the
holiday spirit.
Realities of Living with Parkinson's Disease
This artwork, created by patients, provides a profound representation of the lived experience of Parkinson's disease. Shared strategically across multiple social platforms, including Twitter and LinkedIn, the artwork served as an impactful educational tool. Its ability to drive traffic to the Many Faces of Off and Acorda Pharma LinkedIn page has been instrumental in raising awareness and fostering meaningful discussions about Parkinson's disease within the online community. The campaign's success is evident in its capacity to generate increased awareness and engagement, effectively amplifying the reach and impact of the artwork.
