Acorda Pharma Social
Senior Graphic Designer
Many Faces of OFF
Acorda Therapeutics in partnership with the Michael J. Fox Parkinson's Foundation
The Michael J. Fox Parkinson's Foundation does not lend its name to campaigns that do not meet a very high bar. That alone set the standard for everything we made.
Working at Y&R PR alongside the Creative Director of Strategy, I helped develop a social campaign built around the real stories and artwork of 350,000 people living with Parkinson's who experience OFF periods. The creative combined patient artwork with illustration to give the campaign a personal, human quality that stock imagery simply cannot replicate.
The goal was not just awareness. It was to make people living with a serious condition feel seen and supported by a brand that actually understood their experience.
My Role: Senior Graphic Designer responsible for social creative development and visual execution in collaboration with the Creative Director of Strategy.
Periodic Table of Gratitude
Led a compelling Thanksgiving social media campaign for Acorda Therapeutics, Inc., highlighting their Parkinson's Disease lab research. The project, titled "Periodic Table of Gratitude," transformed the periodic table into a visually striking Thanksgiving meal composition. By symbolizing key research elements through delectable dishes, the campaign successfully engaged the audience and drove significant online engagement to Twitter and LinkedIn. Demonstrated expertise in merging creativity with strategic thinking to communicate complex scientific concepts while capturing the
holiday spirit.
Know the Signs
Medical terms mean nothing to most people. Micrographia. Blepharospasm. Rigidity. These are real symptoms that 350,000 people living with Parkinson's experience every day, and most of the people around them have no idea what they are looking at. Symptoms can appear up to 10 years before a diagnosis is made. That gap is where education matters most, and where these animations were designed to help.
Realities of Living with Parkinson's Disease
This artwork, created by patients, provides a profound representation of the lived experience of Parkinson's disease. Shared strategically across multiple social platforms, including Twitter and LinkedIn, the artwork served as an impactful educational tool. Its ability to drive traffic to the Many Faces of Off and Acorda Pharma LinkedIn page has been instrumental in raising awareness and fostering meaningful discussions about Parkinson's disease within the online community. The campaign's success is evident in its capacity to generate increased awareness and engagement, effectively amplifying the reach and impact of the artwork.
